Web Trends in 2010


1) Employee-owned IT
Traditionally, IT departments decide what kind of computers and software employees use and they take responsibility for all maintenance chores. Younger workers, however, have grown up choosing their own computers and applications and want to keep their personalized computing styles. Enter employee-owned IT, which sees workers bringing their own computers to work so that IT can lock them down with virtualization or multiple operating systems that deliver security. IT departments save as maintenance devolves to computer vendors, while employees swear they are more productive using a machine of their choice.

2) Web Analytics as part of Enterprise BI and Dashboards.
Web Analytics in many organizations is still an orphan with no real parents. Every department looks at its data but rarely does it get a strategic priority as an indicator of business trends and business intelligence asset. Investment in web analytics allows for customer insights, marketing spend ROI, conversion optimization and can impact the bottom line. As companies invest in sophisticated BI and analytical dashboards, web based data that is not transactional is usually not there. Integrating web traffic and user interest data into these systems can result in new insights and better actionable data.

3) Approaching Social Networking and Collaboration in a Strategic way
Everyone now realizes the power of social networks and is rushing to get in, establish a FaceBook page, a Twitter account and get’s their PR to sprawl the web to “engage” people. Internally, companies are haphazardly trying various collaboration methods. We see a maturity process happening through 2009 that will force companies to look at all their collaboration points in a strategic way and tie them to business goals and processes. This new approach will transform them from toys to tools and will establish their place and value in the new order.

4) Mobility, Telecommuting and Virtual Meetings
After years of false starts and niche uses, technologies that untether the work force are racing forward at light speed. Wireless networks are becoming ubiquitous, devices are advancing rapidly, and an array of tools and technologies are making virtual meetings, collaboration and telecommuting a seamless proposition. Thirty-five percent of Baseline survey respondents said they’re expecting the use of these tools to increase in 2010.
BlackBerrys, iPhones, netbooks and a spate of other devices are reshaping the landscape. “Businesses are cutting costs and improving their productivity through mobility initiatives,” observes Dan Shey, mobile services practice director at ABI Research. However, at the same time, workers are demanding control over what devices they use and how they use them. “The consumerization of IT is in full swing,” adds Sean Ryan, mobile research analyst at IDC.
A bigger challenge for 2010 involves managing mobile devices and ensuring tight security, Ryan explains. Most organizations need to address these issues in a more comprehensive and holistic way—through better device administration technology and policies. In fact, telecommuting barriers have completely broken down due to the widespread and common use of mobile tools that work across platforms.

This connected and collaborative environment also promises to usher in better desktop video conferencing, along with more advanced telepresence capabilities. The widespread availability of high-bandwidth networks, along with more sophisticated and less-expensive technologies, makes it possible for organizations to work virtually and seamlessly. After years of hype, tools such as Skype, WebEx and Cisco TelePresence—along with widespread high-bandwidth connections—make cross-platform group connectivity and, in some cases, HD video an attractive and viable option.

5) Cloud computing…
has taken the business world by storm! Two-thirds of Baseline survey respondents plan to expand the use of public clouds, which reside on the Internet, provide access to shared computing resources and are operated by third-party providers. Sixty-four percent said they’re interested in private clouds, which, according to the National Institute of Standards and Technology, are “owned or leased by a single organization and operated solely for that organization.”
A growing number of organizations are turning to clouds to manage various applications, including basic word processing and spreadsheets through Google, CRM tools, ERP and databases. Indeed, most major enterprise application vendors have adapted their applications to run in the cloud—or they are planning to do so.
Organizations are also turning to clouds to keep mobile data in sync. Apple, Research in Motion and other vendors have simplified syncing contacts, e-mails, notes and calendar items across multiple devices.
Meanwhile, Amazon’s Elastic Compute Cloud (EC2) allows organizations to access resizable virtualized compute capacity across multiple operating systems, including Windows, Linux and Solaris. Microsoft recently introduced Windows Azure, a platform that lets developers create new Microsoft-compatible tools and applications in a cloud-based environment. And Unisys announced the Secure Private Cloud Solution, which optimizes storage virtualization and provides enhancements for internal data centers and business continuity.

Advertisements

The URI to TrackBack this entry is: https://createandsmile.wordpress.com/2010/01/11/web-trends-in-2009-will-continue-on-in-2010/trackback/

RSS feed for comments on this post.

One CommentLeave a comment

  1. […] post: Web Trends in 2009 will continue on in 2010 « Create A Smile … No TweetBacks yet. (Be the first to Tweet this post)SHARETHIS.addEntry({ title: "Web Trends in 2009 […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: